About Us
What is Studio SO-TA?
Studio SO-TA is a toy manufacturer dedicated to creating figures and other products that are like tiny works of art, each designed to evoke emotion. Our motto is "Delivering art and emotion that fits in the palm of your hand."
You can find our products in hobby shops all over the world, and we love teaming up with individual artists and companies to create unique collaborations.

Background to launching the new brand "Studio Sota"
The purpose of changing the brand "Studio Sota" from the traditional product notation "SO-TA" to the new brand "Studio Sota" is as follows:
- To increase readability and make customers feel more familiar with the product
- To completely renew the logo and make it intuitively recognized
- To make it easier for customers to write and search on social media.
Brand logo new
SNS and product descriptions will be changed from "SO-TA" to "Studio Sota".
Capsule toy is yellow, box toy is blue.
The amusement is marked by the orange logo.
*There are exceptions to some products.


Studio SO-TA’s Strengths
One of our biggest strengths is that we handle our own 3D modeling in-house, which is rare in this industry. This allows us to obsess over every tiny detail, ensuring our products are as perfect as possible.
We also have our own painting setup, which means we can get really creative and precise with our paint jobs. Plus, our in-house 2D design team can whip up custom packaging that perfectly matches each product.
Our productsOur Production Process
We consistently manage all manufacturing-related processes in-house.
Planning
We flexibly plan projects, including collaborations with businesses and independent creators, as well as our own original designs.
Production
We collaborate with factories to monitor mass production capabilities and quality in real time.
Sales
We ship and sell our products to hobby shops in Japan and around the world.
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